Hong Kong people are the most passionate about Facebook among the Greater China region (mainland, Taiwan, Hong Kong, Macau), shown in a recent research conducted by O’Reilly, “Facebook Demographic Trends”. It seems Facebook has a very hard time in mainland China.

Market to the growing Chinese leisure travel.
Sunday, 26th April 2009
Source : CHINAeCONNECT.net
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New service to help tourism destinations, hotel companies, and other travel organizations to leverage digital marketing and social media to connect with Chinese consumers is launched.
Recognizing the high growth in Chinese Outbound Tourism and the high growth of Chinese Internet participation, CHINAeCONNECT.net has developed a unique and proprietary methodology to connect brands with the lucrative Chinese leisure consumer.
While most other companies are taking traditional approaches, which are not yielding the same return and results anymore in the age …

The internet is a exquisite potent weapon both for selective information and entertainment. But in China, for as long as there’s nets, the current administration will find means to watch and dominate how its people would think of using it. Internet censorship is boiling into a topic both inside and outside the country. A definite technology recognized as “The Great Firewall” has been produced to block internet websites that are supposedly “cancerous” to the regime such as the furtherance of democracy within the Communist government. It is also noted that …

TripAdvisor, the world’s most popular and largest travel community, today announced the official launch of its Chinese domain, www.daodao.com, to provide a localized travel research site for Chinese travelers. Daodao.com, which is derived from a Chinese expression meaning “to arrive,” is operated out of Beijing and is led by TripAdvisor General Manager, Hao Wu. The company has already assembled a team of more than a dozen engineers, product managers and sales and marketing staff in the Beijing office.
“China offers a tremendous opportunity, especially for an unbiased user-generated content leader in travel,” …

Brands are also turning into platform providers and using SNS principles to further consumer engagement and loyalty. In China BMW has launched an exclusive social network for its drivers at MyBMWClub.cn. There are 150,000 BMW drivers in China and the site aims to connect drivers, offer advice and allow users to share their experiences with both BMW and other BMW users.
BMW China social network English homepage (click for larger image)
The BMW Chinese social network was promoted through a luxury mail …

While good news is at a premium, even in what has been such a robust region as Asia Pacific, hoteliers there generally seem steadfast and hopeful about potentially positive momentum by the end of 2009. After all, as in past downturns, pent-up business travel demand starts to build, emerging middle classes crave to satisfy their wanderlust and a region so vibrant for the last 20 years by all accounts still remains the best long-term opportunity for development anywhere in the world. As a result, domestic and global brands continue to …

Innovation is often a key driver to a company’s success. Take Siemens, for example, which has a reputation for being innovative – and successful.
But the correlation doesn’t stop there, according to Ursula Boehm, Vice President, Operations (International Business) at Siemens.
It’s one thing to be innovative, but product differentiation also goes a long way to maintaining market share.
Boehm says that where multinationals used to target top-tier cities in China, Siemens for one, is homing in on rural areas in the country.
“If you look at China, you’ll see there is a vast …