Articles Archive for 15 August 2009
Chinese Consumer, External Source, SOURCE, Social Media, TOPIC »
1. User interaction in China ( blogging, sns, bbs) is much more developed compared to the West.
2. People find their voice online in anonimity and loss o inhibition. In real life they are more closed, have high pressure and no outlet such as consumer advocacy groups.
3. Companies can easily track the success or otherwise of their campaigns by monitoring online chatter. For example Skoda could tell if it’s ad campaign was being noticed from the use of key words in conjunction in bbs and blogs, comments etc.
4. What consumers want …
