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Articles Archive for 17 August 2009

External Source, Social Media »

[17 Aug 2009 | No Comment | ]

Internationally well-known cosmetic brand, Lancome, also made a move on China social media marketing, and started surprisingly early. In year 2006, Lancome already built its own Chinese community (www.rosebeauty.com.cn), where consumers can not only get to know Lancome products but also interact with the brand and other consumers.
Early this year, Lancome started to use popular China SNS site – Kaixin001 – to drive traffic to this community. So, let’s take a close look at what Lancome is doing with its own site, and …

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External Source, Social Media »

[17 Aug 2009 | No Comment | ]

Apple’s Xiaonei campaign actually started around last May; according to the record in the group, the peak time is May08 to Nov.08. The group has a very interesting name – Apple College, means Apple want to “teach” their product knowledge to Chinese students on Xiaonei.
Personally speaking, Apple College is the best designed Xiaonei group page I’ve seen so far. The entire group page design is so “Apple” (I think you get what I mean), from the font/color usage to the overall layout; very …

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Internet Marketing, TOPIC »

[17 Aug 2009 | No Comment | ]

WEB2ASIA compiled a list with the Top 30 Internet & Telecommunication Companies on the Chinese market.

They are ranked according to their market capitalization, whenever possible we link to the English Version of their homepage. Note: Market Cap is based on the stock prices of the 18th of August 2009, for their current value click on the Stock Exchange Link.

While currently most companies are listed either in the US (NASDAQ and NYSE) or on the Hong Kong Stock Market (SEHK), it will be interesting to see if the Chinese Mainland stock market (SSE) …

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