China’s online travel reservation market generated revenue of RMB 840 million in the second quarter of this year, according to statistics from Enfodesk, an industrial database provided by Analysys International.
The figure reflects an 8.5% growth from the first quarter of this year and a 13% increase from a year earlier.
Online travel reservations increased in China despite many unfavorable factors, including the outbreak of the H1N1 flu virus beginning in April and the global financial crisis, which hit the international market very hard.
The growth in China’s market is mainly attributable to …

An online survey by the COTRI China Outbound Tourism Research Institute revealed a surprisingly relaxed attitude towards the current economic crisis. The question “How will the economic crisis influence Chinese outbound tourism?” got a almost totally balanced answer. 35% of all participant answered “negatively”, but 33% favored the answer “positively” and 25% forecasted “no influence.” The extreme positions of “very positively” or “very negatively” were taken by only 4% and 2% respectively of the participants.
The result is consistent with the real development of China’s Outbound Tourism since the beginning of the global …