The world online travel industry has soared in 5 consecutive years with a year-on-year increase rate of 350%. Under such circumstances, China online travel industry also embodies high development potential. iResearch.com predicted that in 2008, the overall online market would grow to 3.63 billion RMB.The untouched virgin land has aroused great interest. Online travel websites are springing up like mushrooms. A large number of such websites are receiving gigantic Venture Capital or are already enlisted on stock markets — ctrip, elong, et-china, intohotel, tianker, Qunar, kuxun, Etpass, 17u and byecity, …

China’s online travel reservation market generated revenue of RMB 840 million in the second quarter of this year, according to statistics from Enfodesk, an industrial database provided by Analysys International.
The figure reflects an 8.5% growth from the first quarter of this year and a 13% increase from a year earlier.
Online travel reservations increased in China despite many unfavorable factors, including the outbreak of the H1N1 flu virus beginning in April and the global financial crisis, which hit the international market very hard.
The growth in China’s market is mainly attributable to …