China Is the World’s Fastest Growing Outbound Travel Market
by Normandy Madden – AdAge China
Published: October 28, 2009
ORLANDO, Fla. (AdAge.com) — Nearly 500,000 mainland Chinese traveled to America last year, said the U.S. Travel Association. Visitors from China tend to come frequently and spend an average of 23 nights in the U.S.
They also spend more than people from any other country, an average of $7,200 each on accommodation, air travel, dining, shopping and gambling.
The U.S. Travel Association invited tourism officials from 30 Chinese provinces and the China National Tourism Administration to …

Hawaii Gov. Linda Lingle will lead a delegation to China to promote clean-energy partnerships and economic development.
The two-week trip, which begins Friday, also aims to tap into China’s growing outbound tourism market.
In June 2008, a memorandum of understanding between the U.S. and China began allowing for increased group leisure travel from China to the U.S., and permitted tour operators to market and advertise group tours to Hawaii.
The first nonstop scheduled airline service from China to Hawaii is expected to begin early next year on Hainan Airlines.
Kelvin Bloom, chairman of the …

Already Numbering Over 100 Million, The Chinese Middle Class Is Powering China’s Luxury Market
Luxury brands like Louis Vuitton often employ larger-than-life marketing techniques in the Chinese market, as their Shanghai location reflects
China’s luxury market has gained a lot of attention this year, mainly because it remains one of the few global markets where more luxury retailers are entering the market, rather than cutting back or leaving it altogether (as we’ve seen by more than one luxury retailer in Japan this year). Although a good deal of luxury spending in China …