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[1 Nov 2009 | 3 Comments | ]
International Domain Names are coming in 2010 – what does that mean for travel and tourism?

By Jens Thraenhart, Chief Strategist – Dragon Trail (October 30, 2009)
Considering that the travel, tourism, and hospitality industry is the most global of all industries, these developments have to have a tremendous impact on travel and tourism, as well as other related industries of course, such as sports.
First some background: Internationalized Domain Names (IDNs) are domain names represented by local language characters. Such domain names could contain letters or characters from non-ASCII scripts (for example, Arabic or Chinese). Many efforts are ongoing in the Internet community to make domain names available …