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[3 Nov 2009 | 3 Comments | ]
iPhone officially launched in China – what does it mean to marketing travel to Chinese consumers?

By Jens Thraenhart, Chief Strategist – Dragon Trail (November 2, 2009)

Apple’s iPhone finally arrived at market in China last Friday (October 30, 2009) and is evidently selling fairly well, despite wallet-emptying prices. ChinaNews.com found about 300 people queued up to buy the device at China Unicom’s flagship store in Beijing. That’s far fewer than you’d find at an Apple (AAPL) launch event in the U.S., but  the Chinese version of the iPhone is quite high, with prices ranging from 4,999 yuan ($730) and 6,999 yuan (about $1,025).
In any event, those higher prices …