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Articles Archive for 13 November 2009

China Slice, Chinese Consumer, External Source, News, Social Media »

[13 Nov 2009 | No Comment | ]

Some employers are blocking social networking sites over fears that employees are spending more time socializing online than they are on their jobs.
The revelation came as a new report from the China Internet Network Information Center (CNNIC) revealed that around one-third of Chinese people regularly met up with online friends in the virtual world.
The CNNIC report said 124 million Internet users in China were using sites including Kaixin001.com and Renren.com. The document said more than half (52.4 percent) of the users were aged between 20 and 29.
Xiao Yu, 28, an …

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Chinese Consumer, External Source, Highlight, Internet Marketing, SOURCE, TOPIC »

[13 Nov 2009 | No Comment | ]

The Chinese Internet Network Information Center (CNNIC) yesterday released its latest report (Chinese only) covering the usage of online social networks in the Middle Kingdom. Before highlighting some of the key findings its important to keep in mind several points:

The survey was conducted in July 2009 via telephone and does not recognize recent developments such as e.g. the block of Facebook in China (in the introduction for example, the report talks about Facebook launching a Chinese version and how this stresses the importance of Chinese users …

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External Source, Social Media, Spotlight, Tourism »

[13 Nov 2009 | No Comment | ]
Chinese Social Network Renren Expands Beyond College Students

Facebook-Like Site Targets Broader Audience of Young Chinese Professionals
BEIJING (AdAgeChina.com) — Renren.com, often dubbed China’s Facebook, is re-branding itself as a social-networking site for everyone, not just Chinese college students.

Ads created by Saatchi & Saatchi depict stories about friends who were reunited through Renren.

Like Facebook, the site started in college dorms, but under the name Xiaonei.com, Mandarin for “on campus.” The site’s owner, Beijing-based Oak Pacific Interactive Group, changed the name in August to Renren, which means “everyone.”
Unlike Facebook, which opened up its site beyond the educational community but …

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