Relatively Young Age Of China’s Core Luxury Consumer Class Presents New Opportunities, Complexities For Luxury Brands
China’s luxury consumers are, on average, younger than their counterparts in developed economies. But geographical, age, gender, and cultural differences color their individual tastes and consumption habits
China’s luxury market is clearly an important and exciting place to be right now, but beyond the sales figures — which are, obviously, impressive, showing that China leapfrogged past the US over the last year to become the world’s second-largest luxury market — it becomes clear that quantitative and …

BEIJING – Edelman has released results of a survey that shows two-thirds of public affairs professionals with responsibility for China think opinions voiced on social media platforms have more influence over contemporary public policy than other media.
The Edelman/PublicAffairsAsia survey found that, out of 132 professionals polled, 66 per cent said social media is “the most influential communications medium in modern China”, while an additional 60 per cent said that the Chinese Government would respond to suggestions and policy positions posted on social media sites. Only nine per cent said social …