Recognising that a clear complexion can help teenage girls to face the stresses and strains of the world, Johnson & Johnson went online to the group to sample its Clean&Clear range and take part in an exciting contest with a substantial cash prize.
Background
Research showed that more than half of teenage girls in China spent a large amount of time online and a similarly significant amount of time worrying about the condition of their skin, which is often oily. Like most teenagers, they struggle with the everyday stress of life and …

Farming is China’s latest internet craze.
Farming games are China’s latest online craze, racking up tens of millions of users and disrupting workplace productivity. Now brands are looking to tap into the fad.
1 Happy Farm appears to have started as a community game on social network Kaixin001 around May 2008. However, Happy Farm didn’t fully take off until more recently, by which time variations – or exact replicas – of it had cropped up on Tencent’s QQ portal and social networks Renren.com and 51.com. Tencent launched its version, developed by app …