As many consumers from all parts of the world, Chinese consumers turn to blogs and forums for product reviews before they buy.
Reviews from popular bloggers or active members of a forum often matter a lot in consumers’ decision making; however, many consumers are not aware their favorite bloggers could be as well a stranger to the product or service herself.
A 27 year old girl Xu Shan (alias) quit her job about a year ago turning into a full-time blogger and making around 5000 yuan per …

HONOLULU — Hawaii, California and Las Vegas are among American tourist destinations vying fiercely for a vast and largely untapped new market segment.
Yes, to be a Chinese tourist these days is to be a widely-sought traveler.
Hawaii has beaches and its famed “aloha spirit” as its siren call. Las Vegas offers gambling and its entertainment-oriented attractions. San Francisco can boast high-end shopping and the Golden Gate Bridge.
Beset by one of the worst recessions in decades, the U.S. destinations are spending significant sums on marketing campaigns in China’s most populous regions, and …