www.chinatraveltrends.com, COTRI and Dragon Trail are inviting all visitors

to the ITB in Berlin to a China Outbound Tourism workshop during the ITB 2010 – March 11^th at 4.30pm to 5.45pm in Hall 7.1.

As part of the ITB Convention Destination day the China Outbound Tourism Marketing Forum @

ITB Berlin 2010 will look at “Social Media Tourism Marketing – The Example of China”.

The Chinese Outbound market is one of the few source markets which continued to grow even during the global economic crisis. Social Media are increasingly important especially for the younger, affluent and techno-savvy Chinese. Word of Mouth and Word of Mouse are key elements of reaching this segment of the Chinese outbound market. It is also an excellent barometer of the rapidly evolving consumer trends and interests that are relevant for destinations seeking to attract a greater share of this market.

The workshop will look at evolving travel trends in China as well as explore the changing situation of Social Media in China, the country with the largest number of internet users in the world. It will look at policies and practices in social media use and ways to make destinations more attractive for Chinese visitors.

Panel guests:
Prof. Dr. Wolfgang Georg Arlt, Founder & Director, COTRI China Outbound Tourism Research Institute
Gregory Duffell, CEO, PATA
Prof. Geoffrey Lipman, Advisor to Secretary-General UNWTO, Schuman Associates, Chair of Board Dehaan Institute, Nottingham University
Jens Thraenhart, President, Chameleon Strategies; President, Dragon Trail and Publisher, China Travel Trends

www.chinatraveltrends.com is the new interactive platform for China tourism, organized jointly by COTRI and Dragon Trail.

The workshop will be chaired by Prof. Dr. Wolfgang Arlt (COTRI) and Mr. Jens Thraenhart (Dragon Trail).

More information can be found on the ITB Berlin Website.

Category: ITB Destination Days

Date: March 11, 2010

Time: 16.30 – 17.45

Location: Hall 7.1 a, Auditorium New York 1