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[24 May 2010 | 2 Comments | ]
Dragon Trail wins 2010 CTW Chinese Tourists Welcoming Award

Prestigious Award recognizes a new innovative and ground-breaking approach to building brand awareness and generating sales by leveraging Internet Technologies and Social Media Marketing for travel and tourism companies entering the complex China Market
BEIJING, China, May 21, 2010 – For the seventh time, the “CTW Chinese Tourists Welcoming Award” winners, determined by an international jury of experts from inside and outside China, were presented with the awards during the COTTM China Outbound Travel and Tourism Market on April 29th, 2010 in Beijing, for providing excellent services and products for the …

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2010, China-Outbound (COTRI), Dragon Trail, Featured, Headline, Highlight, Industry Event, Internet Marketing, Marketing, Social Media, Statistics, Tourism, Trends »

[13 Mar 2010 | No Comment | ]
ITB Workshop reveals: Social Media Marketing is the best way to get the attention of the growing Chinese Outbound Tourism market

ChinaTravelTrends.com, new interactive platform for China outbound tourism, launched in Berlin, with backing of PATA

Chinese affluent citizens increasingly like to travel abroad, but distrust official information.
With more than 50 million outbound travellers expected to leave China in 2010, the Chinese outbound market is attracting more and more attention of destinations around the world.
As part of the ITB Convention 2010, a workshop organised by the German-based COTRI China Outbound Tourism Research Institute and the Chinese company Dragon Trail, presented Social Media Marketing as the most …

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China-Outbound (COTRI), Chinese Consumer, Dragon Trail, Featured, Headline, Highlight, Industry Event, Internet Marketing, Marketing, News, Social Media, Spotlight, Tourism »

[13 Feb 2010 | No Comment | ]
China Outbound Tourism Workshop during ITB Berlin 2010

www.chinatraveltrends.com, COTRI and Dragon Trail are inviting all visitors
to the ITB in Berlin to a China Outbound Tourism workshop during the ITB 2010 – March 11th at 4.30pm to 5.45pm in Hall 7.1.
As part of the ITB Convention Destination day the China Outbound Tourism Marketing Forum @
ITB Berlin 2010 will look at “Social Media Tourism Marketing – The Example of China”.
The Chinese Outbound market is one of the few source markets which continued to grow even during the global economic crisis. Social Media are increasingly important especially for the younger, …

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Airline, China-Outbound (COTRI), Cruise, Dragon Trail, Featured, Headline, Highlight, Hotel, News, Social Media, Tourism, Travel Agency »

[25 Nov 2009 | No Comment | ]
Powerful partnership to provide end-to-end China Outbound Tourism solution

COTRI and Dragon Trail have signed partnership agreement during China International Travel Mart (CITM) in Kunming.

Comprehensive research, social media and other e-marketing activities for the Chinese tourism market.
November 23, 2009. Two leading research and consulting organizations for the Chinese tourism markets have agreed to join forces during the CITM, held in Kunming from November 19-22, 2009. CITM in Kunming is the major tourism event for tourism trade organized by Chinese government officials provides the ideal venue for the start of our cooperation.
Even in times of economic crisis and growing …

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2009, Airline, Chinese Consumer, Cruise, Dragon Trail, Exclusive Article, Featured, Headline, Highlight, Hotel, Internet Marketing, Jens, News, Tourism, Travel Agency »

[3 Nov 2009 | 3 Comments | ]
iPhone officially launched in China – what does it mean to marketing travel to Chinese consumers?

By Jens Thraenhart, Chief Strategist – Dragon Trail (November 2, 2009)

Apple’s iPhone finally arrived at market in China last Friday (October 30, 2009) and is evidently selling fairly well, despite wallet-emptying prices. ChinaNews.com found about 300 people queued up to buy the device at China Unicom’s flagship store in Beijing. That’s far fewer than you’d find at an Apple (AAPL) launch event in the U.S., but  the Chinese version of the iPhone is quite high, with prices ranging from 4,999 yuan ($730) and 6,999 yuan (about $1,025).
In any event, those higher prices …

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Dragon Trail, Industry Event, SOURCE, TOPIC »

[8 Sep 2009 | One Comment | ]

All the photographs for the biggest China Incentive, Business Travel & Meetings Exhibition (CIBTM) have been uploaded to http://ow.ly/ou8L. Also Travel Weekly has given a summary for Day 1 at http://ow.ly/oA2j.
We have met some of the exhibitors and get their insights of the China MICE market and also their predictions of 2010 travel trends for China. All the exhibitors are actually mentioned every 30 minutes through the Twitter Channel of @cnTravelTrends and the Twitter LIVE Update can be found at #CIBTM Twitter Stream, updated by @bookhotel and @dragontrail.
Some of the …

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2009, Airline, Chinese Consumer, Cruise, Dragon Trail, Featured, Headline, Highlight, Hotel, Internet Marketing, Social Media, Spotlight, Tourism, Travel Agency, Trends »

[29 Apr 2009 | No Comment | ]

Market to the growing Chinese leisure travel.
Sunday, 26th April 2009
Source : CHINAeCONNECT.net
//

New service to help tourism destinations, hotel companies, and other travel organizations to leverage digital marketing and social media to connect with Chinese consumers is launched.
Recognizing the high growth in Chinese Outbound Tourism and the high growth of Chinese Internet participation, CHINAeCONNECT.net has developed a unique and proprietary methodology to connect brands with the lucrative Chinese leisure consumer.
While most other companies are taking traditional approaches, which are not yielding the same return and results anymore in the age …

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