ChinaTravelTrends.com, new interactive platform for China outbound tourism, launched in Berlin, with backing of PATA

Chinese affluent citizens increasingly like to travel abroad, but distrust official information.
With more than 50 million outbound travellers expected to leave China in 2010, the Chinese outbound market is attracting more and more attention of destinations around the world.
As part of the ITB Convention 2010, a workshop organised by the German-based COTRI China Outbound Tourism Research Institute and the Chinese company Dragon Trail, presented Social Media Marketing as the most …

www.chinatraveltrends.com, COTRI and Dragon Trail are inviting all visitors
to the ITB in Berlin to a China Outbound Tourism workshop during the ITB 2010 – March 11th at 4.30pm to 5.45pm in Hall 7.1.
As part of the ITB Convention Destination day the China Outbound Tourism Marketing Forum @
ITB Berlin 2010 will look at “Social Media Tourism Marketing – The Example of China”.
The Chinese Outbound market is one of the few source markets which continued to grow even during the global economic crisis. Social Media are increasingly important especially for the younger, …

Wine Production Tours Allow Students, Businesspeople Opportunity To Meet Wine Experts, Sample Beijing Favorites
Changyu, a popular winery for wine tourists, is fighting to be seen as China’s preeminent, and possibly first world-class, winery
One of the interesting developments that has followed increased consumption of and appreciation for grape wine in China has been the spread of “wine tourism” around the country. Over the past few years, more tour operators have added winery tours both for Chinese tourists going overseas and international tourists coming to China, which have proven quite popular — …

Relatively Young Age Of China’s Core Luxury Consumer Class Presents New Opportunities, Complexities For Luxury Brands
China’s luxury consumers are, on average, younger than their counterparts in developed economies. But geographical, age, gender, and cultural differences color their individual tastes and consumption habits
China’s luxury market is clearly an important and exciting place to be right now, but beyond the sales figures — which are, obviously, impressive, showing that China leapfrogged past the US over the last year to become the world’s second-largest luxury market — it becomes clear that quantitative and …

For thousands of well-off mainland Chinese, Hong Kong remains a popular destination for luxury shopping. As Hong Kong does not impose the same high (but gradually dropping) luxury tax as the Mainland, luxury fans can obtain their favorite brands for less. Today, CNN International looks at the growing flood of Mainland luxury shoppers that is keeping Hong Kong one of the healthiest luxury markets in the world.

Global Luxury Brands Are Pinning Hopes On These Two Growing Markets, But Which Will Emerge As The Clear Leader?

In the wake of last year’s economic slump, which continues to eat into the profits of the world’s top luxury brands in developed markets like North America and Japan, these brands have intensified their efforts in developing a strong foothold in the emerging world, particularly in the BRIC markets of Brazil, Russia, India and China. In recent months, however, it is becoming clear that most major luxury brands see their futures (at least …

Reducing High Luxury Tariffs, Which Have Turned Off High-End And Middle-Class Consumers Alike, Could Give China’s Luxury Revenues A Boost
Beijing has the right venues for luxury boutiques, but if China’s high luxury tax chases buyers away, luxury brands won’t see sustainable profits
China’s notoriously high luxury tax, which adds a 30-40% premium to a wide (and ever-changing) array of goods — from the usual suspects like handbags and jewelry to some sporting goods like golf clubs — is a source of constant frustration for many luxury brand marketers. Regardless of how …

Already Numbering Over 100 Million, The Chinese Middle Class Is Powering China’s Luxury Market
Luxury brands like Louis Vuitton often employ larger-than-life marketing techniques in the Chinese market, as their Shanghai location reflects
China’s luxury market has gained a lot of attention this year, mainly because it remains one of the few global markets where more luxury retailers are entering the market, rather than cutting back or leaving it altogether (as we’ve seen by more than one luxury retailer in Japan this year). Although a good deal of luxury spending in China …

Luxury Market In China A Mixed Bag For Foreign Brands, Who Fight To Get Customers To Buy Inside China Rather Than Traveling Overseas
Although Beijing and Shanghai are China’s “crown jewels,” second-tier cities like Chongqing may ultimately prove the engines for the creation of a more comprehensive Chinese consumer culture
We’ve discussed recent reports on the rebound of the Chinese luxury market (which didn’t drop that much to begin with, despite global economic woes), and this year’s findings in McKinsey & Company’s Insights China report that China is rocketing towards the top of the …

French Wine Producers And Chinese Travel Agencies Teaming Up To Promote Wine Tourism In France
The wine market has grown rapidly in China, and wine tourism operators hope to entice the country’s oenophiles with trips to French vineyards in coming years
Last month, we posted on the Sotheby’s auction of fine wines in Hong Kong, at which 100% of the bottles up for grabs sold, mostly to local Hong Kong and Mainland Chinese buyers. Over the past few years, as wine drinking has grown in popularity in China and the buyer …