Chinese social networking site company Oak Pacific Interactive has announced that its Renren.com and Kaixin.com have realized connectivity.
Based on Oak Pacific Interactive’s latest interconnection technology, this new service allows users of either Renren.com or Kaixin.com to use both websites without repeated registration or login. Meanwhile, Renren.com emphasized that all the files and privacy settings of users will not be changed after the interconnection and users can change their settings at any time, if they want.
However, the game sectors and users’ friend relations on the two websites will continue to be …

1. User interaction in China ( blogging, sns, bbs) is much more developed compared to the West.
2. People find their voice online in anonimity and loss o inhibition. In real life they are more closed, have high pressure and no outlet such as consumer advocacy groups.
3. Companies can easily track the success or otherwise of their campaigns by monitoring online chatter. For example Skoda could tell if it’s ad campaign was being noticed from the use of key words in conjunction in bbs and blogs, comments etc.
4. What consumers want …

Netpop Research reports the sheer size of China’s Internet population—numbering 304 million today and projected to grow to over 500 million by 2015—forces them to stay in the game. It estimates that up to 92% of Chinese netizens use social media, meanwhile, only 76% of US netizens do the same.
Recent research from Netpop examines the social networking environment in China and finds that 92% of the 243 million broadband consumers in China (224 million) ages 13+ contribute to social media. This is compared with only 76% of the American broadband population.
Additional findings …