COTRI China Outbound Tourism Research Institute, the worldwide leading independent research institute related to the Chinese outbound tourism market, is proud to participate to this famous fair by organizing several events like the CTW Award and several panel discussions. Furthermore, the successful ‘Exhibitors Introduction Workshop’ by Prof. Dr. Wolfgang Georg Arlt, COTRI Director, and Ms. Berenice Aceves, COTRI General Manager, drew lots of attentions. This is the reason why COTRI is pleased to make available the PPT used at this occasion.
1) China Outbound Tourism 2011: Arrival of the New Chinese …

ITB Berlin Convention 2011
March 9, 2011 – 16:00-16:45 h
Hall 7.1a, Auditorium New York 1
THE NEW CHINESE TOURIST – How to cater, reach, and connect to a new breed of sophisticated Chinese consumers
Moderator: Professor Wolfgang Georg Arlt – Director, China Outbound Tourism Research Institute (COTRI)
Presentation: Jens Thraenhart – President, Dragon Trail (Beijing, China)
Panel:
Declan Hurley – VP Marketing, Ritz Carlton Hotel Company
Angelos Vlachos – Greek National Tourist Organization (GNTO), former China Director & Tourism Policy Advisor
Raymond Chen Mingqiong – GM Berlin Office, Hainan Airlines
Jens Thraenhart – President, Dragon Trail (Beijing, China)
A structural …

China’s outbound tourism during the Spring Festival holiday enjoyed big increases, showing the consumption ability of Chinese travelers, industry professionals say, despite rising prices.
“It was very fresh and exciting to spend the traditional festival in Disneyland in the US,”said Zhao Jie, who works at the Beijing UTour International Travel Service Co.
Zhao and her husband were just back Thursday, after 10 days’ traveling in the US, with each spending 24,000 yuan ($3,640.00) on the whole trip. They were on a tour organized by travel agencies from Beijing and Guangzhou separately, all …

ChinaTravelTrends.com, new interactive platform for China outbound tourism, launched in Berlin, with backing of PATA

Chinese affluent citizens increasingly like to travel abroad, but distrust official information.
With more than 50 million outbound travellers expected to leave China in 2010, the Chinese outbound market is attracting more and more attention of destinations around the world.
As part of the ITB Convention 2010, a workshop organised by the German-based COTRI China Outbound Tourism Research Institute and the Chinese company Dragon Trail, presented Social Media Marketing as the most …

An online survey by the COTRI China Outbound Tourism Research Institute revealed a surprisingly relaxed attitude towards the current economic crisis. The question “How will the economic crisis influence Chinese outbound tourism?” got a almost totally balanced answer. 35% of all participant answered “negatively”, but 33% favored the answer “positively” and 25% forecasted “no influence.” The extreme positions of “very positively” or “very negatively” were taken by only 4% and 2% respectively of the participants.
The result is consistent with the real development of China’s Outbound Tourism since the beginning of the global …