Articles tagged with: ITB
2011, Airline, Chinese Consumer, Chinese Government, Cruise, Exclusive Article, Featured, Headline, Highlight, Hotel, Industry Event, Internet Marketing, Luxury, Marketing, Spotlight, Tourism, Travel Agency »
BERLIN, March 9 (Xinhua) — With Western tourism markets sagging, how to attract a new breed of Chinese travelers has become a topic at the International Tourism Exchange (ITB) trade show opened in Berlin Wednesday.
During an ITB panel discussion, industry experts gathered together to explore ways to reach potential consumers and entice Chinese consumers to travel to Europe.
“Chinese tourism is changing, it’s no longer just about bus tours. Young people are travelling and buying luxury goods. It’s now a question of how to brand in China,” said Jens Thraenhart, president …
China-Outbound (COTRI), External Source, Industry Event, Interview, Opinion, Tourism, Wolfgang »
Sie kommen in Gruppen, machen viele Fotos, kaufen unheimlich viel ein und verlassen nach durchschnittlich zwei Übernachtungen Deutschland schon wieder: chinesische Touristen. Vor 2001 als touristische Zielgruppe noch ignoriert, sind Chinesen inzwischen eine der wichtigsten überhaupt. Sie bereisen Afrika, Europa, Asien und die Karibik. Unternehmer und Regierungen reiben sich die Hände angesichts der zahlungskräftigen Oberschicht, die in typischen Urlaubsländern nicht zuletzt die finanziellen Löcher stopfen soll, die die Wirtschaftskrise bei europäischen und amerikanischen Quellmärkten gerissen hat.
Innerhalb Chinas wurde schon immer viel gereist. Eine Reise von 1.000 Li sei wie das Lesen …
China-Outbound (COTRI), Dragon Trail, Tourism »
ITB Berlin Convention 2011
March 9, 2011 – 16:00-16:45 h
Hall 7.1a, Auditorium New York 1
THE NEW CHINESE TOURIST – How to cater, reach, and connect to a new breed of sophisticated Chinese consumers
Moderator: Professor Wolfgang Georg Arlt – Director, China Outbound Tourism Research Institute (COTRI)
Presentation: Jens Thraenhart – President, Dragon Trail (Beijing, China)
Panel:
Declan Hurley – VP Marketing, Ritz Carlton Hotel Company
Angelos Vlachos – Greek National Tourist Organization (GNTO), former China Director & Tourism Policy Advisor
Raymond Chen Mingqiong – GM Berlin Office, Hainan Airlines
Jens Thraenhart – President, Dragon Trail (Beijing, China)
A structural …
2010, External Source, Global View, Marketing, Statistics, Tourism, Trends »
Asia Pacific is powering ahead as one of the most dynamic regions for world tourism in 2010. Outbound travel is increasing at double-digit rates and will end this year well ahead of 2008 levels, thus setting a new record, according to the newly-published ITB World Travel Trends Report from Messe Berlin. The prospects for further growth in 2011 are looking good.
New all-time high for outbound travel in 2010
Asia Pacific is demonstrating this year that it is one of the engines driving world tourism forwards. In 2009 there was a 9% …
2010, China-Outbound (COTRI), Dragon Trail, Featured, Headline, Highlight, Industry Event, Internet Marketing, Marketing, Social Media, Statistics, Tourism, Trends »
ChinaTravelTrends.com, new interactive platform for China outbound tourism, launched in Berlin, with backing of PATA
Chinese affluent citizens increasingly like to travel abroad, but distrust official information.
With more than 50 million outbound travellers expected to leave China in 2010, the Chinese outbound market is attracting more and more attention of destinations around the world.
As part of the ITB Convention 2010, a workshop organised by the German-based COTRI China Outbound Tourism Research Institute and the Chinese company Dragon Trail, presented Social Media Marketing as the most …
